Alteryx needed to highlight its partnership with the McLaren Formula 1 team—not just as a sponsor, but as an essential part of the operation. The goal wasn’t brand awareness for its own sake. It was to show how Alteryx’s data analytics platform is actively helping drive performance, speed, and precision on race day.

Formula 1 isn’t just a battle of engines—it’s a battle of information. With 80,000 components in every car generating 11.8 billion data points, the difference between winning and losing comes down to how quickly you can make sense of it all. That’s where Alteryx comes in.

We created a sleek, high-energy spot combining real racing and testing footage with dynamic data visualizations—putting viewers inside the world of McLaren’s performance engine, both literally and metaphorically. As the voiceover rattled off the sheer scale of information flowing through the system, Alteryx emerged not as a logo on the car, but as the brain behind the speed. One team. One platform. Billions of data points. One clear advantage.