When you’ve got a brand character as iconic as Chester Cheetah, sometimes the job isn’t to reinvent the wheel—it’s to keep the mischief rolling. Our task was simple: take Chester’s cool, chaotic energy and turn it into a series of spots that were fast, funny, and unmistakably Cheetos.

Chester is a lovable troublemaker. He never asks permission, rarely plays it safe, and always leaves a cheesy trail behind. That energy gave us permission to go a little weird, a little unexpected—and a lot entertaining.

We created a series of spots that leaned into Chester’s signature chaos. One featured a Halloween-themed twist for Cheetos Bag of Bones, with Chester riding shotgun in a family car as they pick up a creepy hitchhiker named Hatchet Jim—because of course they do. Others followed Chester as he stirred up snack-driven trouble wherever he went.

No big message. No emotional arcs. Just pure Cheetos energy, served up with a side of mischief.