Late in the Olympic campaign, the CMO of Toyota North America requested an additional spot to air during the closing ceremonies—a final message to bridge the Winter Games to the upcoming Summer Games. The brief was to create a new story that stayed true to the campaign’s emotional core while looking ahead with optimism and inspiration.

Throughout the campaign, we had explored stories of resilience, comeback, and personal triumph. But one angle we hadn’t touched yet was the dream itself—that fleeting moment when a young person sees their impossible begin to feel possible. That spark. That glimpse of what could be.

“Join the Team” is about a dream taking shape in real time. There’s no grand triumph, no medal, no finish line—just a few seconds of perfect alignment between aspiration and reality. That’s all it takes. The spot becomes a quiet, cinematic meditation on what happens when your heroes see you, even for a moment, as one of them. It’s about how a glimpse of belonging can open up a lifetime of belief.