For Toyota’s global “Start Your Impossible” campaign, we were tasked with telling deeply human stories that reflected the brand’s new identity as a mobility company. One brief stood out: show the journey of someone who, despite a massive setback, finds strength in the struggle—and hope in the steps ahead.

For many, movement isn’t a given—it’s a goal. Every step can be a battle, and even the smallest physical progress requires a monumental emotional effort. “Runner” was born from the idea that some of the greatest feats of movement happen not on the field or the track, but in physical therapy rooms during quiet moments of personal struggle and determination. 

The visual journey in the spot becomes a metaphor for internal strength—how the fight to move forward can be greater than the distance covered.