Xfinity wanted to let the world know they weren’t just offering the fastest internet speeds available—they had just doubled them, at no additional cost. The task was to get that message across in a way that would cut through the noise and get people talking, without falling into the trap of another tech spec spot.

If you take the fastest thing in the world… and then double it? You don’t just get fast. You get insane fast.

Enter Usain Bolt—the fastest man on Earth—and his fictional, slightly more intense twin brother: Insane Bolt. Together, they helped us dramatize what it means when fast internet gets even faster. Movie downloads? Blink and it’s done. Streaming? Buffering’s a thing of the past. Video calls? Clearer than reality.

The campaign brought speed to life in a way that was unexpected, entertaining, and totally Xfinity: smart, modern, and just a little bit ridiculous—in the best way.