We live in a time where people are increasingly getting their news from a narrowing list of sources. New ideas, insights and understanding don’t arrive from a single source. Only by reading diverse perspectives, can you broaden how you look at a subject.
So for the first Apple News+ global brand campaign, we championed a product benefit that only we could own. The power of perspective. Each execution in the campaign acts like a product demo and expands the viewer's perspective on the subject at the same time.
The campaign spanned from TVO and preroll, OOH across 7 U.S. cities, to high impact digital takeovers, and in-product messaging.
Toyota asked Saatchi & Saatchi to create the car brands first ever global campaign. The goal was not just to celebrate Toyota’s sponsorship of the Olympic Games but to also reposition the company, not as a car company, but as a mobility company.
We took the challenge and a full 360 campaign that generated 18.5 billion media impressions globally. The campaign also took home over 100 awards and recognitions.
Agency: Saatchi & Saatchi LA
Awards
2018 Cannes Lions
Gold - PR Lion - Brand Voice &
Strategic Storytelling
2018 AICP Awards
Shortlist - Advertising Excellence
2019 Cannes Lions
Bronze - Diversity & Inclusion in Sport
2019 Clio Sports Awards
Grand Clio - Innovation
2019 Effie Awards
Shortlist - North America - Automotive
Shortlist - North America - Media Ideas
Shortlist - Global - Automotive
2019 Webby Awards
Honoree - Best Event Activation
Shortlist - Best Video Campaign
2019 New York Festivals Ad Awards
2nd Place - Film/Automobile
3rd Place - Corporate Image
3rd Place - Sports Event Promotion
Awards
2018 Clio Sports Awards
Shortlist - Film Technique Audio
2018 Cannes Lions
Shortlist - Corporate Image
2019 New York Festivals Ad Awards
2nd Place - Cinematography
Finalist - Championship Event Ad
2019 Clio Sports Awards
Silver - Cinematography
Silver - Editing
Agency: Saatchi & Saatchi LA
CW: Mike Yagi
Director: Aoife McArdle/Somesuch
Editor: Dan Sherwen/Final Cut
Awards
2018 The One Show
Shortlist - Cinematography
2018 AICP Awards
Shortlist - Cinematography
2019 New York Festivals Ad Awards
2nd Place - Cinematography
2019 Clio Sports Awards
Gold - Cinematography
Agency: Saatchi & Saatchi LA
CW: Mike Yagi
Director: Mark Molloy/Smuggler
Editor: Stewart Reeves/Work
Awards
2019 Clio Sports Awards
Silver - Film Technique - Visual Effects
Agency: Saatchi & Saatchi LA
CW: Mike Yagi
Director: Patrick Clair/Elastic
Editor: Biff Butler/Rock Paper Scissors
Award shows are all pretty much the same these days, and by that I mean dull. The GRAMMYs realized this and asked us to bring something new to the table in order to engage music fans. So we tore apart a GoPro and shoved it into the base of the GRAMMY trophy. Now fans could literally be in the palm of their favorite artists’ hands, LIVE! And wouldn't you know, it worked!
Awards
2016 Cannes Lion Silver
2016 D&AD Graphite Pencil
2016 Clio Silver
2016 Cannes Lion Shortlist - 5 categories
Agency: TBWA\Chiat\Day LA
CW: Adam Bailey
The 874 is Dickies original work pant and it's quite the bad-ass. These pants are tough as nails and will stand up to just about anything you can throw at them. And while they are very inexpensive at only $20 a pair they come with a price beyond that. If you're going to put on the pants, your ass better be pretty bad as well.
Awards
2011 One Show Bronze
AdWeek Ad of the Day
Creativity's Top Ten
2011 PDN Photography Annual
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher, Jonathan Graham
Director: Dante Ariola/MJZ
Editor: Hank Corwin & Bruce Herrman/Lost Planet
Comcast has the privilege of being one of the most hated companies in all of America. In spite of all the negative feelings directed towards them, Comcast continues to offer some of the best digital home services around. So how do we make people feel more comfortable with the brand and allow them to interact with Comcast in a friendly manner? You invite them to move into Comcast Town.
Awards
2010 One Show Interactive - Bronze Pencil
Featured in 2010 Creative Review Annual
FWA Site of the Day - April 2, 2009
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Production Company: Unit 9
When the Chargers decided to move from San Diego to Los Angeles, they faced a massive challenge. They not only needed to build a new fanbase, they had to do it in a city that already had another NFL team, two legendary college football programs, and the ghost of a Raiders team that hadn't played there in 23 years. Not to mention all the other sports teams with passionate followings.
The team at Saatchi/LA came up the perfect strategy though: The Chargers needed to fight for respect, neighborhood by neighborhood, community by community. They needed to Fight for LA.
Agency: Saatchi & Saatchi LA
CW: Mike Yagi
Director: Brian Bennett/All Day Every Day
People inevitably jump ship with their service providers. All it usually takes is a promise of money saved or speed gained. But in the end, Comcast's competitors can't always live up to the promises they make and customers return home to Comcast.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: David Shane/O Positive
Editor: Jim Hutchins/HutchCo
Agency: Saatchi & Saatchi LA
CW: Mike Yagi
Director: Michael Spiccia/MJZ
Editor: David Brodie/Rock Paper Scissors
The Lexus holiday spots are an annual tradition. This year, we changed things up a bit with a series of spots revolving around one inescapable "truth": Santa only brings presents for kids.
2016
Agency: Team One
CW: Mike Yagi
Director: The Guard Brothers/Smuggler
Editor: Ted Guard/Rock Paper Scissors
Buying a Volkswagen is always a good idea. Here's just a few reasons why.
Agency: Deutsch LA
CW: Ryan Hoercher
Director: Adam and Dave/Arts & Sciences
Editor: Dick Gordon/Spotwelders
F1 is a sport driven by data, mind boggling amounts of date. And that data comes at the McLaren F1 team faster than the cars themselves. So how does the team make sense of all those numbers and turn them into a winning position? With the most capable data analytics software available, Alteryx.
Client: Alteryx
CW: Peter Carnevale
The start of basketball season is always something to look forward to. After months of arenas being closed and dark the players are getting ready and the lights are coming on. BIG is On.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: Albert Kodagolian/Interrogate
Editor: Kim Bica/Arcade
Shopping for a home is one of the biggest things you can do in life. It's a difficult task full of emotions, Zillow helps to make it all a little easier so you can focus on the important things.
Agency: Deutsch LA
CW: Ryan Hoercher
Film 1
Director: Jeff Preiss/Epoch Films
Editor: Sam Gunn/Whitehouse Post
Film 2
Director: Mark Molloy/Smuggler
Editor: Sam Gunn/Whitehouse Post
Fast is not for everyone.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: Scott VIncent/Hungry Man
Editor: Jim Hutchins/HutchCo
Comcast offers the fastest internet speeds out there. So how do you make that even better? You double the speeds for free and you get the fastest-man-in-the-worlds's twice as fast brother to make a point.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: Stacey Wall/Imperial Woodpecker
Editor: Lisa Gunning/Whitehouse Post
Frito-Lay wants you to know how they make their chips with all natural ingredients, real flavors and solar power.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: Bob Purman/Moxie Pictures
Editor: Jay Herda/David Inc.
What a scamp that Chester is.
Every NASCAR fan has a super fan inside just begging to be let out. With Sprint Cup Mobile you can fuel your Fan even when you are on duty at your daughter's princess party.
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Director: David Shane/O Positive
Jim Hutchins/HutchCo
Print ads for Sprint Cup Mobile, a mobile application that gives you the most in-depth and up-to-the-minute coverage of the NASCAR Sprint Cup Series.
At the end of every season the NASCAR drivers descend on New York City to celebrate the winner of the Sprint Cup. Locals head Upstate for the weekend.
I'm a huge professional cycling fan and when it comes to cycling the Tour De France is about as big as it gets for fans. In an effort to bring Instagram followers daily stage results in an informative and graphic form my wife and I created Le Tour Results.
This is an old student campaign from way back in the day. It was during an Internship at Saatchi & Saatchi London. They loved the work but didn't have the budget to produce it so we took it from there. I still have heart for it due to my love of record collecting and album art.
Back in 2007 it was considered a fairly revolutionary idea to have a cell phone that was also an mp3 player. Sony was one of the first to jump on board when they merged their famous Walkman with their Ericsson mobile phones. Now your friends and your tunes were all in one place.
Agency: Saatchi & Sastchi London - Miami Ad School
CW: Jed Cohen
