Comcast has the privilege of being one of the most hated companies in all of America. In spite of all the negative feelings directed towards them, Comcast continues to offer some of the best digital home services around. So how do we make people feel more comfortable with the brand and allow them to interact with Comcast in a friendly manner? You invite them to move into Comcast Town.
Awards
2010 One Show Interactive - Bronze Pencil
Featured in 2010 Creative Review Annual
FWA Site of the Day - April 2, 2009
Agency: Goodby Silverstein & Partners
CW: Ryan Hoercher
Production Company: Unit 9