This is an old student campaign from way back in the day. It was during an Internship at Saatchi & Saatchi London. They loved the work but didn't have the budget to produce it so we took it from there. I still have heart for it due to my love of record collecting and album art.
Back in 2007 it was considered a fairly revolutionary idea to have a cell phone that was also an mp3 player. Sony was one of the first to jump on board when they merged their famous Walkman with their Ericsson mobile phones. Now your friends and your tunes were all in one place.
Agency: Saatchi & Sastchi London - Miami Ad School
CW: Jed Cohen